Mohawk Group’s NYC Showroom Blends Wellness and Biophilic Design
Within New York City’s bustling fashion district, Mohawk Group now boasts an innovative 13,000-square-foot flagship showroom that fully incorporates the company’s “Believe in Better” mantra, as well as LEED and WELL Building Standard qualifications, to reflect new chapter of sustainable design.
This former textile mill in historic Chelsea aligns with Mohawk’s humble manufacturing and textile origins, creating an instant home-like connection to the company lineage.
“We have really been trying to craft our story about who we are,” explains Royce Epstein, A&D Design Director. “We have heritage, but we’re also very innovative. We honor the past, but we’re always pushing forward.”
Filled with natural light, fauna and flora, the new Gensler-designed space took a little over a year to create, and it’s easy to see why it is a 2018 NYCxDesign honoree. Open and inviting, the showroom allows the company to showcase all parts of its business from various commercial segments to its focus on sustainability and design.
The flow of the space includes intentional workspaces throughout the showroom to represent the different market segments that Mohawk Group serves. Sitting areas, break areas and work stations are named after different Mohawk facilities to further the connected experience.
Until you can visit 125 West 25th Street in person, here’s a behind-the-scenes look at this modern, sustainable showroom and inspiration behind it:
Reception Area (below): As soon as you step off the elevator, you immediately step foot on our beautiful, MetropolisLikes award-winning Goonj boadloom to welcome you inside this greeting area. It’s a warm, textured space representative of our hospitality division that will play host not just to NYC clients, but those from around the world.
Kitchen (below): Using the principles of WELL, the sustain and nourishment area was crafted around human-centric design, health and wellness. From the cleaning supplies used, down to the portion size of snacks provided, every aspect works toward the well-being of the people in the space and provides a place to recharge and refuel.
An extension of this area is also found in the planter box herb garden, where fresh mint, sage and other varieties are grown for visitor and employee use.
Display Cubes (below): The main area features our Tentree engineered hardwood from the Silvius Collection and is home to our innovative pop-up cubes. Essentially functioning as retail display with ample room for easily accessible samples, these eye-catching versatile cubes allow for graphics and products to be boldly displayed and quickly switched out for quarterly updates and new product introductions.
Communal Space (below): The open plan is meant to provide an abundance of space for trainings, gatherings and multi-purpose meetings. You may just catch live music at an evening event! Country singer and Season 4 winner of The Voice Danielle Bradbery performed a private set, including her popular song “Sway,” for an enthusiastic crowd at the showroom’s ribbon-cutting ceremony.
Private Meeting Spaces (below): Within the open floor plan, there are also specially-crafted areas for facilitating private meetings. If you need a more intimate space for discussion, the clean, bright area creates the perfect setting for idea exchange.
Named for our 1928 North Carolina weaving mill, the Eden conference room pictured below features a reclaimed wood ceiling installation salvaged from a Dublin, Georgia facility as as well as our Timeline woven broadloom in a nod to the company’s woven roots.
Open Work Area/Heirloom Wall (below): Outfitted with our Earth to Sky Metagalactic Carpet Tile, the open work area located towards the back of the showroom provides a chic space for collaboration to take place.
This area also includes a gallery wall of cherished Mohawk heirlooms that are more than just design elements. A direct link to Mohawk’s origins from the weaving side of the carpet business, you will see original parts from Karastan’s Landrum, SC plant including wooden molds used to make parts on antique weaving machines. The presence of these pieces provides an tangible, visible connection to company heritage, quality and craft.
Education Lab (below): Sample storage is found throughout the showroom, so you will never feel like you’re in the back of the house closet. The heart of the showroom, our working library leads to an open table for internal training and also serves as a space to educate customers about materials and product.
The drawers on the table contain preselected color palettes for immediate customization. You can also push to open the panels on the beautiful back wall to reveal more storage for yarn and color samples.
Art Installation (below): Among the multitude of creative ways that Mohawk products are used throughout the showroom, this beautiful monochromatic treatment of different carpet plank patterns serves as a breath-taking art installation as well as a tactile product showcase. All manufactured on same creel, this wall application showcases the company’s commitment to efficiency and operational excellence.
Can’t get enough of this space? Walk through the showroom with Interior Design Magazine’s editor in chief, Cindy Allen, along with Mohawk Group’s Jackie Dettmar and Royce Epstein for an up-close look in this virtual tour!