ICYMI: Lichen, A Behind-the-Scenes Instagram Takeover
Commercial Carpet Reaches New Heights With Our Lichen Collection
In case you missed it, Mohawk Group VP of design and product development Jackie Dettmar recently hijacked our Instagram account, giving us a behind-the-scenes look at one of our most groundbreaking carpet collections to hit the floor — Lichen. The first-ever Living Product Challenge Petal Certified floorcovering and its inspiring story debuted officially at NeoCon 2017.
Here’s a quick recap of Jackie’s takeover on Instagram @mohawkgroup:
Designer Jason McLennan and I take a break from a recent Lichen photoshoot at Heron Hall, his family’s beautiful #LivingBuilding home on Bainbridge Island near Seattle. I am more excited about this #commercialflooring product than I have been about any product in quite a long time! #livingproductchallenge #netpositive #design #commercialdesign #neocon @neocon_shows #NeoCon2017
What you’ll see next week in our #NeoCon2017 showroom is pretty and polished, but it took a lot of work to get there! It wasn’t long ago that we were in the midst of yarn development trials for collections like Lichen. I really enjoyed the entire process of working on Lichen with Jason McLennan’s firm @McLennanDesign, with the #ILFI for LPC certification, the @MohawkGroup research and development team, our Glasgow, Va. manufacturing group, our sustainability team and product development. #behindthescenes #flooring #flooringsolutions #commercialcarpet #commercialflooring #commercialdesign @living_future
This year at #NeoCon2017, don’t forget to snap a #selfeet in space 377! You just might find yourself interacting with this beautiful Lichen here! We’re excited to bring our fun #MyShoesOnMohawk contest back to Chicago, where our Twitter + Instagram followers have the opportunity to vie for a chance at a fantastic grand prize—just by taking photos of their shoes on @MohawkGroup products! #commercialflooring #commercialcarpeting #commercialdesign #flooring #flooringsolutions #design #neocon @neocon_shows
Next week at NeoCon Shows we will debut Lichen, the world’s first floorcovering to receive Living Product Challenge Petal certification. Just as lichens play a regenerative role in their ecosystem, the Lichen Collection gives more resources back to the environment than it uses during its entire life cycle. I’ll look forward to showing you how to interact with Lichen in person at #NeoCon2017 space 377. #behindthescenes #flooring #flooringsolutions #commercialcarpet #commercialflooring #sustainabledesign #sustainableflooring @living_future
As we get closer and closer to #NeoCon2017, it’s all hands on deck! Here’s my colleague, Galloway Charles, cutting samples for the big event. He is retiring this fall and this will be one of his last rushes (we’ll miss you!). The entire design team has been pitching in this week in our Pilot Plant to get everything to Chicago. #behindthescenes #commercialflooring #commercialcarpeting #neocon @neocon_shows
Last month @MohawkGroup achieved #LivingProductChallenge Petal certification with our new Lichen carpet plank collection at the @Living_Future UnConference. That means that Lichen is non-toxic, but also restorative to our environment! Here I am at the presentation with ILFI CEO Amanda Sturgeon and designer/collaborator Jason McLennan. Being part of a company like Mohawk Group that’s taking a leadership role in #sustainability and driving for smarter materials, lower resource footprints, and positive handprints is so important these days—I’m very proud to be a part of the work our company is doing! See the beautiful Lichen Collection in person beginning on Monday at #NeoCon2017! @mclennandesign #livingproductchallenge #netpositive #commercialflooring #commercialdesign #flooring #flooringsolutions #design
Be sure to follow us on Instagram @mohawkgroup to discover more of what and who inspires our work in the commercial interiors space.