From celebrations to ceremonies, hotel ballrooms serve as the setting for some of life’s most memorable moments. To create a space that transcends definition, designers aim for a timeless, sophisticated aesthetic that compliments the environment while evoking a sense of grandeur.

Hospitality carpet design and specification for hotel ballrooms requires a coordinated effort between designers and carpet manufacturers, balancing a variety of disparate elements. Like a ballroom dance, when well executed the results can be visually stunning while also receiving high performance marks from a technical standpoint.

Ballroom design, first and foremost, must be flexible. The expansive spaces are routinely used for a wide variety of activities, and their design should accommodate transitioning the space into more intimate settings.

Hotel ballrooms and adjacent pre-function areas can be massive, often spanning tens of thousands of uninterrupted square feet, so the flooring serves as one of the largest, most visible design elements. To maintain the flexibility of the space, designers approach the ballroom floor as a single canvas, favoring large-scale patterns or smaller elements that can be combined to form large patterns. We might be biased but we love the challenge of creating a cohesive design that serves as a beautiful backdrop to meaningful experiences

Incorporating New Artistic Techniques in Hospitality Design

Historically, color has been the primary element used to create interest in these spaces. Bold patterns and bright colors provide impact and energy, which work well in settings like casino hotels. Currently we’re seeing designers trend toward more refined aesthetics with softer color palettes and nature-inspired visuals

Thanks to new construction techniques, such as the precision sculpting use for our Definity carpet collections, our designers are able to rely not only on color but on texture and layering of patterns to achieve depth and dynamic effects for ballroom carpet.

Our exclusive Definity technology combines cut and loop fibers, meticulously sculpted to follow pattern lines in the design, adding a highly stylized textural element to hospitality carpet. When incorporated with overlapping layers of multicolor Precision Dye Injection patterns, the result is enhanced depth and sophistication.

Customization is an important aspect of hospitality design, especially for highly visible spaces like ballrooms. With our carpets, companies have the unique ability to request specific colors combinations and alterations to patterns that correspond to their branding message or to reflect the feel of the local community.

We loved working on the newly remodeled Tulalip Resort Casino in Washington State for just this reason. Even the hallway carpeting of this resort tells a story using patterns that pay homage to the rich traditions of the Tulalip Tribe. This dynamic form of textile storytelling was translated into stunning soft-surface flooring using our Definity technology.


Featured in this hallway carpeting are depictions of the salmon, eagle, and orca – three animals of high importance to the Tulalip tribe.

Hotel chains once worked to homogenize their properties so that no matter the city, the interiors of the hotels had the same look and feel. We’re particularly fond of the growing trend for hotel designers to take cues from the surrounding area, incorporating distinct aspects of the local culture in hospitality interiors to enhance the travel experience for visitors.

Raising Technical Requirements in Hospitality Design

Artistry is only one important aspect of carpet design. Effective performance also requires technical elements.

Elizabeth Bonner, Creative Director for Durkan Hospitality says, “Durkan offers a larger range of carpet types than most manufacturers which means our design team has to be particularly adept at both the technical and creative sides of carpet design and manufacturing in order to create custom, large scale installations.”

In a hospitality setting, especially in large open spaces, acoustic control is also imperative. Carpeting is one of the four design elements recommended by The American Society of Interior Designers as a solution to noise in the built environment. In hospitality design, carpet must be able to absorb the din of large crowds as well as clanking dishes and sounds from concurrent events. The better the sound control, the happier the attendees, which can lead to repeat business for the hotel, as well as improved employee satisfaction and performance.

[box type=”download”] Click here to download our white paper on Acoustic Performance in the built environment[/box]

Design continues to evolve, and specifiers rely on Durkan as a manufacturing partner for innovative new steps to elevate both artistry and technical attributes. The goal of both partners is to deliver designs that not only look fabulous but also perform at a high level, improving the guest experience and ultimately improving business for the hospitality industry.

“We enjoy collaborating with interior designs and property owners to provide them with beautiful solutions to their flooring needs that can be crafted to tell a specific story or create a visual solution for the intended environment,” Elizabeth notes.

[learn_more caption=”Interested in hospitality design? Learn more about our dscvr Student Design Competition!”] We are currently hosting #dscvr18, our annual student design competition. This one-of-a-kind design competition is currently giving college students the opportunity to try their hand at developing new carpet designs for ballroom and pre-function spaces. Be sure to share this incredible opportunity with the design students in your community!

Visit to learn more.[/learn_more]